Posts

Social Media Goes CRM

Following the general yearly trend, it seems that Hootsuite is poised for CRM success. Only time will tell the long standing effects, but so far here is what we know: • You may now create Leads, Opportunities, or Cases from the Hootsuite dashboard • These records can then be acted on by a sales or customer service team • Companies are able to attach social data to the customer record inside CRM • Users can publish content from their own social networks directly into SharePoint sites • All social activities can be documented to track your engagement with your customers