By Kelly Rigotti
You’ve likely heard some version of the phrase big data is big business quite a lot recently. Despite all the buzz around it, Gartner reports that 85 percent of Fortune 500 companies will be incapable of gaining a competitive advantage through the use of big data this year. So, exactly what good is big data if even the blue chips haven’t got it figured out yet?
We’re going to try to answer that question today by looking into some of the specific ways big data can serve you, your customers, and your business.
Understand and refine the customer journey. With Microsoft Dynamics CRM it’s easy to design complex, multichannel campaigns that help personalize the buying process for your customers. By tracking and reporting on each customer’s journey from prospect to purchase, big data can help you see which stages of your campaign could use a bit of refinement. Maybe your email campaign conversion rates are declining. Maybe it’s been too long since your last webinar. Wherever the disconnect is, your data will help you find it.