What is xRM?

It’s been nearly 15 years since CRM was first introduced. What was once a pipe dream for companies like Microsoft is now a booming industry. In 2014 the worldwide CRM market produced 23.2 billion dollars in revenue. By 2017 Gartner estimates the total market will be around 36 billion. This has led to an ever evolving piece of software that is driven by those that use it. Furthermore, as businesses and people become more accustomed to CRM they in turn push it to greater limits and beyond.

Enter the idea and realization of “Anything Relationship Management” otherwise known as xRM. Many of today’s dynamic businesses demand the ability to manage more than just relationships with customers, hence the “x” in “xRM.”  These businesses look to maintain and improve all of their daily procedures so that they may become bigger, faster, and stronger than what they were before.

Keep in mind, if you are new to the world of CRM it is best to keep it simple for near future. After all, you have to crawl before you walk and walk before you run.

Microsoft Dynamics sits on a .NET platform. For those not familiar with .NET, think of the core of Dynamics CRM as a piece of clay that can be molded into whatever the artist wishes to create. The platform allows users to build business processes faster, and with less risk and lower cost than a standalone customer development solution. Oh, and by the way, you still have an industry leading out of the box CRM solution as well!

Here are a couple of examples of how xRM can go above and beyond your business process aspirations and goals. A general rule of thumb is, “If you can dream it, we at Alta Vista Technology can build it!”

  • Employee Engagement
    • New employee process, benefits enrollment process, new hire on boarding
  • Recruitment Management
    • Resume submission process, screening and scheduling processes
  • Project Acceleration
    • RFP processes, new project kick-off process, and customer based web portals

Alta Vista Technology can help your business truly realize your investment in Microsoft Dynamics CRM. Contact us today!