Microsoft Dynamics’ vision is to help customers deliver the kinds of amazing customer experiences that will help their business thrive. They intend to do this by further bridging the gap between marketing and sales and allowing each to work better through enhanced solutions that will be included in upcoming Microsoft Dynamics CRM 2015 release.
By aligning your organization around what matters most, companies will be able to drive greater success and engagement with their customers. Take a look at some Marketing Highlights to expect in the release of Microsoft Dynamics CRM 2015.
Multi-channel Marketing – The 2015 update of Dynamics Marketing helps organizations streamline campaign creation and improve segmentation with graphical email editing, A/B and split testing, integrated offers and approval workflows.
Email Editor – The new Email editor provides marketers with the ability to select from pre-defined templates or create an Email from scratch using an interactive drag and drop build process or an advanced editor for the CSS & HTML experts.
Campaign Management Console – The Campaign Management Console has been enhanced to include complex multi-condition triggers to fine tune responses, embedded cross campaign offers and A/B testing. A/B testing provides marketers the confidence that their efforts will deliver the desired impact by easily setting up and running A/B tests that are multi-objective with results displayed via in place real-time analytics.
Integrated Social Listening – Ensure success with integrated transactional and social insights and positively impact on your brand with sentiment analysis.
Sales Collaboration – The new Sales Collaboration Panel allows users to provide input into campaigns and targeting. Users can gain visibility into the campaign activities and can control communications targeting their customers as well as setup and receive alerts based on their interactions.
B2B Marketing – Deepen your lead management capabilities with webinar integration and improved lead scoring with the ability to for multiple lead scoring models.
Marketing Resource Management – Gain visibility into your marketing plan with the new Marketing Calendar and improve collaborative marketing with click to call capabilities from Lync.
Internal Process Automation – Easily design approval processes and track their status to ensure your team is on target to meet deadlines.
Geographical Expansion– Geographical availability of Dynamics Marketing will expanded to include Japan and Russia.
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